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Deification 2.0: Tech Titans and Ancient Power Plays

The idea that modern tech billionaires are following in Augustus’s footsteps—using a playbook of self-deification and myth-making—deserves a closer look. The evidence points to a pattern where today’s power players aren’t just building businesses; they’re constructing entire narratives around themselves, much like ancient emperors did. They position themselves as saviors, visionaries, and even quasi-messianic figures who promise to reshape the world or humanity itself. Whether it’s through launching futuristic cities, dominating digital discourse, or even flirting with immortality through science, these figures seem to echo the same tactics: controlling information, rewriting history, and embedding themselves in the very fabric of culture. The parallels to Augustus—who manipulated imagery, myth, and public works to secure his legacy as a god among men—are hard to ignore. To fully appreciate the scope and depth of this modern phenomenon, tune into the podcast episodes and hear the researchers break down the patterns, symbols, and strategies in play. The connections might just change the way you see our era’s most influential moguls.

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